Daily Archives: September 30, 2008

Tour operator’s website speaks Latinos’ language

by Derek Reveron WHAT’S HAPPENING A major tour operator is launching a Spanish-language website aimed at Latinos in the U.S. and abroad. The web site of New Jersey-based City Tours USA bills itself as “El Tour Operador que habla su idioma” (“The Tour Operator that speaks your language”). At the site, customers can browse the [...]

Pain gain: Healthcare costs up another 10% in 2009

by Hans Eisenbeis WHAT’S HAPPENING As autumn 2008 arrives, the credit and housing crises are still on the boil. But a third major financial crisis is simmering as well: the cost of healthcare and health insurance continues to climb. A survey by Aon Consulting Worldwide finds that U.S. actuaries expect the cost of healthcare to [...]

Why Palin?

by Corinne Asturias Love her, hate her, on-the-fence about her, Sarah Palin can’t be ignored. Karl Rove snagged our attention when he described the Republican vice presidential pick as a “campaign” decision versus a “governing” decision (WashingtonPost.com 8.2.08). In our world, that’s code for: going after a highly desirable specific demographic target. In what respect, [...]