Daily Archives: September 30, 2008

Tour operator’s website speaks Latinos’ language

by Derek Reveron
WHAT’S HAPPENING

A major tour operator is launching a Spanish-language website aimed at Latinos in the U.S. and abroad.
The web site of New Jersey-based City Tours USA bills itself as “El Tour Operador que habla su idioma” (“The Tour Operator that speaks your language”). At the site, customers can browse the company’s services, view [...]

Pain gain: Healthcare costs up another 10% in 2009

by Hans Eisenbeis
WHAT’S HAPPENING

As autumn 2008 arrives, the credit and housing crises are still on the boil. But a third major financial crisis is simmering as well: the cost of healthcare and health insurance continues to climb. A survey by Aon Consulting Worldwide finds that U.S. actuaries expect the cost of healthcare to increase 10.6% [...]

Why Palin?

by Corinne Asturias
Love her, hate her, on-the-fence about her, Sarah Palin can’t be ignored. Karl Rove snagged our attention when he described the Republican vice presidential pick as a “campaign” decision versus a “governing” decision (WashingtonPost.com 8.2.08). In our world, that’s code for: going after a highly desirable specific demographic target.
In what respect, you ask? [...]