by Katie Anderson
WHAT’S HAPPENING
- Rolling in the mud, jumping in a lake, riding a smelly horse: all things that brides are doing in their beautiful white gowns as part of a new wedding photo trend called Trash the Dress (TodaysBrideOnline.com 6.24.08).
- After the ceremony, brides (and sometimes grooms) pose for photo shoots that leave the dress in less than perfect condition.
- Pro photographers from Pennsylvania to Arizona are posting their TTD pics on TrashTheDress.com. The trend has even spread overseas.
- Brides say it changes the dynamic of the day from stuffy and traditional to fun and lighthearted. Plus, it provides a reason for another new tradition: selecting a second dress for the reception!
WHAT THIS MEANS TO BUSINESS
- One thing no Millennial or Xer couple today wants is a boring wedding. As weddings are taking on more personalized notes, traditions are being tossed out the window. Forget pristine white dresses and prim photos. Today’s brides and grooms want ways to make their weddings really stand out, from beginning to end (and even after it’s all done.)
