Daily Archives: October 24, 2008

Why exercise when you can pharma-cise?

by Stefania Revelli
WHAT’S HAPPENING

What happens to diet pills when they grow up? They become fitness pills. Researchers at the Salk Institute in San Diego have discovered two new drugs — AICAR and GW1516 — that mimic the effects of physical exercise (Reuters.com 7.31.08).
Lab tests successfully fooled mice muscles into burning fat, using energy more effectively [...]

WALKING AWAY WITH THE FUTURE

by Josh Kimball
Last weekend, I, along with a cadre of colleagues, headed to Los Angeles for Iconosphere, Iconoculture’s annual cultural trend conference. In addition to the recession-proof and copiously flowing booze, what’s on everyone’s lips this year is our current economic crisis.
Of course, for attendees of last October’s Iconosphere, the monumental happenings of these last [...]