by Cree McCree
WHAT’S HAPPENING
Too much stuff? Enter “the Simplifier.” The new psychographic, identified by marketing expert John A. Quelch, is a middle-aged affluent looking to downsize during the downturn because she wants to, not because she has to (Harvard Business Publishing 10.15.08).
Consumers with assured wealth look around at all their stuff and feel more sheepish [...]
