by Nina Elder
WHAT’S HAPPENING
- There are online bar/bat mitzvah registries, divorce registries and even eco-travel registries. Why not a meal registry? Enter MealBaby.com, a free online service that lets consumers coordinate meals for new parents, people recovering from surgery or anyone else who needs some good home cooking.
- Here’s how it works: Log on to the site and set up a meal calendar. Then electronically invite friends and family to choose a meal and a day. Once a day is fully booked, it’s blacked out on the calendar.
- To make sure dinner is well-received, users can enter the recipients’ food preferences (likes, dislikes, allergies) or even suggest a gift card to a local restaurant.
WHAT THIS MEANS TO BUSINESS
- Consumers want to help their friends and family but are sometimes too busy or too disorganized to make this desire a reality. They need simple solutions that make doing the right thing a no-brainer.
- Cooking for someone is one of the most basic expressions of love. But nobody loves it when five tuna-noodle casseroles show up in the same afternoon.
RESOURCES
