Daily Archives: January 2, 2009

Best of 2008: Switching language = switching personality?

by Derek Reveron WHAT’S HAPPENING A study shows that people who are both bicultural and bilingual may change their personality unconsciously when they switch languages. Bicultural Latinos who speak English and Spanish change their cultural self-perception faster and easier than bilingual people who live in one culture, according to a study by researchers from Baruch [...]

Best of 2008: Thanks to Flogos, the sky is no limit for advertising

WHAT’S HAPPENING Please forgive the accident-prone tourists in the Orlando area this June. They probably were staring up at the Mickey Mouse-shaped cloud above their heads. Special-effects guru Francisco Guerra has created Flogos, 4-ft. corporate logos that float through the sky (AP 5.7.08). A combination of water, air, a “soapy agent” and helium formulate the “environmentally [...]

Best of 2008: Sucking up to a Mexican microbrew

by Anthony Montoya WHAT’S HAPPENING Here’s a goat sucker that beer aficionados aren’t hiding from. A microbrewery in Baja, California, is launching a lineup of craft beers, including one named after the legendary goat blood sucker, the chupacabras. Cerveceria de Baja California is the brewer of the Cerveza Cucapá brand of Chupacabras beer, an American-style [...]

Best of 2008: Mary had a little … lawnmower?

by Sarah Fazio WHAT’S HAPPENING Baa, baa, Italian sheep, have you any appetite? Municipal gardeners in Turin, Italy, have been replaced by sheep for the summer. The flocks graze in fenced-off areas that rotate throughout city parks until the grass is trim and sheep are fat. City officials predict that the two-month stint with 700 [...]

Best of 2008: Attention Assist warns drivers that they’re getting sleepy

by Sarah Barker WHAT’S HAPPENING According to the National Sleep Foundation, half of Americans have driven drowsy and about 20% have actually fallen asleep at the wheel (DrowsyDriving.org 9.07). In response, Mercedes-Benz is developing an eye-opening monitoring system called Attention Assist (Gizmag.com 12.12.07). The system creates a driver’s profile based on normal steering patterns and driving behavior. If a driver deviates [...]