by Katie Elfering
WHAT’S HAPPENING
- Consumers can wear their status on their sleeves … er, chests, as two companies put Facebook and Twitter updates on T-shirts.
- Status King is a Facebook application that lets consumers order T-shirts with their favorite status updates (Mashable.com 2.6.09). There’s no Facebook branding on the shirt, since it isn’t sponsored by the social net, but the update does mirror the status update look and feel, complete with profile picture.
- Memorable tweets show up on T-shirts thanks to TWItoshirt (Mashable.com 2.12.09). The 140-character message, along with username, profile picture and time are printed front and center for everyone to read.
WHAT THIS MEANS TO BUSINESS
- Consumers keep blurring the lines between online and offline, especially when it comes to social networking. Adding social media touches to fashion creates more personalized opportunities to share, socialize and showcase identities.
RESOURCES
