by Nina Elder
WHAT’S HAPPENING
- Well-known Los Angeles chef Susan Feniger has opened Street, a restaurant that takes its inspiration from street vendors from across the globe.
- The menu — a mix of small plates, medium-sized portions and proper entrées — features dishes from Singapore to India. Kaya toast, a common breakfast dish in Singapore, is two pieces of grilled white bread spread with sweet coconut jam and served with a soft-boiled egg. Indian-style fritters come topped with yogurt, mint sauce and tamarind chutney.
- To complete the global adventure, Street offers beers from around the world, as well as exotic non-boozy options like Mexican-style aguas frescas (fruit juice drinks) and lassis (yogurt-based bevvies) from India.
WHAT THIS MEANS TO BUSINESS
- Most consumers can’t afford an international vacation these days — but they can afford a Belgian brew and a few global snacks.
- The rise of street cart culture (like the Kogi phenomenon in L.A.) has given street-side snacks some serious foodie cred. Making it easier for consumers to get their snack on without chasing a taco truck around town makes sense.
- More consumers (not just foodies) are getting interested in foods outside their comfort zone — and their country. The key to cashing in on this global interest? Delicious, affordable food that doesn’t go too far out on a culinary limb.
RESOURCES
- Street: 742 N. Highland Ave., Los Angeles, CA; 323-203-0500
