by Robert van Alstyne
WHAT’S HAPPENING
- Customized insoles creator ESoles plans to get consumers’ feet talking — to their cell phones.
- The tech wirelessly transfers info to cells via multi-purpose electronic pressure sensors, and an application on the phone relays the pressure being applied in 11 different zones of each foot.
- ESoles’ founder envisions applications for both athletics (analyzing a golf swing) and medicine (warning diabetes patients about overdoing time on their feet).
- Talk doesn’t come cheap; the initial price for the sensors is $300.
WHAT THIS MEANS TO BUSINESS
- Today’s athlete is always seeking gear to help her gain a competitive edge. ESoles brings sports informatics to a receptive audience.
- While it’s easy to envision pro athletes slipping ESoles into cleats, the tech may not find a foothold among plain old pedestrians who don’t need technology to tell them their dogs are barking tired.
RESOURCES
