by Josh Kimball
WHAT’S HAPPENING
- Earthaid.net gives consumers a one-stop spot online to see how much juice their homes are using. The new service helps consumers monitor their home’s patterns, then pays them when they save energy.
- Using the motto “Smart for Your Wallet. Smart for the World,” Earth Aid Enterprises also sells Earth Aid Kits for between $75 and $99. The kits include home energy savers such as CFLs, smart power strips and rechargeable batteries.
- Earth Aid, who also have an iPhone application, was the winner of the New Venture Exchange contest at 2009′s Sustainable Brands conference.
WHAT THIS MEANS TO BUSINESS
- Many wannabe-green consumers are first looking for ways to get a handle on what kind of impact they’re already having on the planet. When products offer both money savings and environmental savings, they’re a tantalizing option for homeowners who want to take control of the household.
- Consumers concerned about truly becoming green are just as worried about their household and overall footprint as they are in the greenness of any few products they buy.
RESOURCES
