by Rob van Alstyne
WHAT’S HAPPENING
- 18-year-old Zion Badash has created a tiny device with huge carbon-footprint impact: a wheel-shaped auto add-on dubbed the Z5 that improves air flow to engines and increases combustion efficiency (The Jerusalem Post 3.15.09).
- Made of a special alloy and with a suggested retail price of $208, the Z5 has no moving parts and can be self-installed by inserting it into any engine’s air filter, reportedly reducing gas consumption by up to 40%.
- Large car manufacturers worldwide have been in contact with Badash’s company and are now looking for ways to fit the Z5 directly into their vehicles during production.
WHAT THIS MEANS TO BUSINESS
- Low-cost automotive tweaks will always be a winner in the marketplace as consumers look to gain a green edge (be it environmental or in dollars saved by consuming less gas).
RESOURCES
