Smart billboards know the difference between boys and girls

thumbnailby Paul Katz

WHAT’S HAPPENING

  • Smart billboards that can tell apart the men from the ladies are on the way.
  • Singapore’s Agency for Science, Technology, and Research has developed facial recognition software that can separate the sexes and then program a digital board to display gender-specific ads (CNET.com 6.17.09).
  • The software is in Beta but the company hopes to roll out its first system by 2010, which could include a related software program that can tell the age of passerbys … so a lady may never tell  — but a billboard sure will.

WHAT THIS MEANS TO BUSINESS

  • Many consumers prefer advertisements that are specifically focused on their interests — as long as the ads don’t cross privacy lines and become intrusive.
  • The very act of stepping out into the world is becoming an interactive endeavor, as technology is reaching out to touch consumers automatically.

RESOURCES

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This entry was written by iconoculture, posted on July 9, 2009 at 6:00 am, filed under Consumer Trend, Media and tagged , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.