by Katie Elfering
WHAT’S HAPPENING
- Until recently, most fashionistas wouldn’t be caught dead in the same frock every day for a whole year. But that’s exactly what style-setter Sheena Matheiken is doing with the Uniform Project, her effort to showcase a sustainable wardrobe model and raise money for charity.
- Every day, Matheiken dons 1 of her 7 identical little black dresses, but she switches up the look with accessories like hats, tights and shoes. Daily images are posted on her website.
- She takes donations — and gives $1 per outfit of her own money — for the Akanksha Foundation, which helps educate underprivileged children in India.
WHAT THIS MEANS TO BUSINESS
- Wearing the same dress every day is an extreme example, but cost- and eco-conscious fashionistas are interested in maximizing the use of the clothing they purchase to limit their dependency on throwaway threads.
- Accessories are allowing consumers to experiment with different looks for a lot less than the cost of changing up the clothes.
RESOURCES
