by Nina Elder
WHAT’S HAPPENING
- Pie Lab — a pop-up dessert shop in Greensboro, Alabama — serves pie, with a little hope on the side.
- Hale County, where Greensboro is located, is one of the poorest counties in America and it still struggles with deep-seeded racial divides. The organizers of Pie Lab hope to create a neutral space where folks can visit — and begin to heal.
- The small shop was founded by two non-profit groups, Project M (a group of designers, writers and photographers who apply their talents to the greater good) and Hale Empowerment and Revitalization Organization (an organization that helps families in Hale County).
- Pie Lab’s tiny menu includes two types of pie (chocolate bourbon pecan and apple were recent offerings), coffee, lemonade and milk.
WHAT THIS MEANS TO BUSINESS
- In these tough times, consumers are craving support, unity and community. Finding ways to heal rifts and bring people together is more important than ever.
- Food is a universal language. Using good grub to unify disparate groups is a delicious idea.
RESOURCES
