by Sarah Barker
WHAT’S HAPPENING
- As the pressure to retain or land a new job increases, some job seekers are turning to a competitive-edge-in-a-needle, Botox (KGW.com 5.1.09).
- Advocates report that looking younger boosts both first impressions and personal confidence in job interviews.
- On June 5, Washington, DC-based aesthetics emporium Reveal offered a Botox Bailout — free Botox injections (a $300-500 value) for the first fifty people to show up with pink slip and resumé in hand. The party included headhunters who gave job-search tips and conducted interviews (ABCNews.go.com 6.5.09).
WHAT THIS MEANS TO BUSINESS
- Beauty and grooming are making a slow shift from the indulgence category to competitive strategy. Crossing their t’s and dotting their eye area with Botox assures Control Freaks they’re putting their best face forward.
- We’d like to think that appearances don’t matter, but when the chips are down, some consumers are placing their bets on pretty.
RESOURCES
