by Sarah Barker
- Why puzzle over a color-coded subway map when you can app it? Game developer acrossair’s New York Nearest Subway augmented app helps travelers find subway stations near and far (Treehugger.com 7.16.09).
- Holding the iPhone flat in video mode shows the entire subway system. Tilting it calls out the nearest stations, the distance and direction from the user’s location and lines accessed there. Continued tilting shows stations farther away.
- The app will be available to Apple iPhone 3GS users at the AppStore.
- Nearest Tube London is scheduled to launch in September 2009, with Barcelona in the near future.
WHAT THIS MEANS TO BUSINESS
- Thanks to technology, asking for directions has become a moot point. Technomorphs tilt toward a quick, convenient, always-accessible app answer.
- We’ve seen map apps for drivers, walkers, shoppers and bikers. In this environment, tailoring the tech for subway riders makes eco sense.