by Lisa Leonard
- In June 2009, the San Francisco Board of Supervisors approved a proposal for the most comprehensive mandatory recycling and composting law in the nation — part of the city’s effort to achieve zero waste by 2020 (SFGate.com 6.10.09).
- Beginning in fall 2009, every household and business must sort refuse into recycling, compost and garbage using three color-coded bins.
- City leaders insist they want to make recycling and composting as easy as possible, but those who don’t comply will be fined $100 (individuals) to $500 (businesses) … after receiving and ignoring several warnings.
- Some consumers have pushed back, calling the law heavy-handed. Others complain that it’s not heavy enough: Without enforcement (which supporters admit will be difficult), why comply?
WHAT THIS MEANS TO BUSINESS
- One person’s trash is another person’s … landfill, carbon emissions and climate change. “Every man for himself” doesn’t cut it anymore.
- When it comes to living green, some consumers will do the right thing even if it costs more. Some will do it only if it costs them not to.
- Confused consumers can visit San Francisco Environment Department for easy-interface how-to’s.