by Stefania Revelli
WHAT’S HAPPENING
- For any dieter guilty of posting magazine pages of beautiful bods in easy-to cheat places like the fridge, there is ThinnerView, a service that lets consumers quite figuratively keep their eye on the actual prize — their future body (Springwise.com 8.26.09).
- Like most virtual makeovers, users upload a picture of their current selves. They then add important information like body build, bone structure and ideal weight. Digital artists hand-alter and customize each image based on the information and send an achievable “after” shot within two business days (ThinnerView.com 9.09).
- The service is recommended for those who want to lose up to 105 pounds. The first image costs $15. For a couple bucks more, users can beautify further with add-ons like blemish or wrinkle removal and tooth whitener.
WHAT THIS MEANS TO BUSINESS
- There is an important difference between imagining yourself at the end of the long and difficult road and actually seeing yourself there. Shifting theory into tangible reality that’s within visible distance is a powerful weight loss tool.
- A simulator like ThinnerView hits the mark with some of the biggest challenges in weight loss: motivation and perseverance.
- Tools are only as effective as their user. A customized view moves conceptions around weight-loss from mass to me.
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