by Stefania Revelli
WHAT’S HAPPENING
- The concept of kiss and tell gets a safety makeover with 2LoveMyLips, an innovative lip gloss available in the U.K. (CosmeticsDesign-Europe.com 10.7.09).
- The lip gloss comes with a date rape drug testing kit, which can detect drugs GHP and Ketamine. Doubting dames just dip the test strip into their drink; a blue stick means spike alert.
- 2LoveMyLips comes in four varieties: Sophisticated Coffee, Charasmatic Cherry, Passionate Pink, Beautiful Pink and Posh Gloss.
- The company has plans to make 2LoveMyLips available in U.K. pub and club vending machines as well as in Australia and the U.S.
WHAT THIS MEANS TO BUSINESS
- Better safe than sorry has long been an American proverb. Prevention via discretion is an effective key to the strategy.
- A personal safety tool that provides peace of mind and confidence lets women know they can have both sassy and safety in the palm of their hand.
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