by Nissa Hanna
WHAT’S HAPPENING
- While self-gifting is all fine and good, it usually lacks one key element of gift giving: surprise. A new service, Surprise Gift For Me, is offering to be a personal wish list shopper so self-gifters can be pleasantly taken aback by their own presents.
- Here’s how it works: The giver/receiver lists three to five items that he’d like to get from himself, and notes the deets like the store, cost, size and brand. He authorizes Surprise Gift For Me to charge his credit card for the price of the product, plus shipping and handling.
- The service picks one of those items and sends it to him on his selected delivery date.
WHAT THIS MEANS TO BUSINESS
- Self-gifting has always been part of the holiday season, but as consumers cut back to make up for tighter budgets, personal presents have lost some of their allure. Services that offer the element of surprise bring back a sense of indulgence.
- That said, more practical shoppers prefer to avoid a middleman.
RESOURCES
- Surprise Gift For Me: There is no fee to use the service
