by Stefania Revelli
WHAT’S HAPPENING
- For BlueCross BlueShield of Florida, the line between healthcare and retail continues to get fuzzier; this fall, the company has rolled out healthcare gift cards (MyFoxOrlando.com 10.07.09).
- Two different types of gift cards are available and can be picked up in Winn Dixie or CVS pharmacy stores. The $59 Blue Health Care card covers up to ten weeks of limited health insurance and can be used towards the purchase of plans (like GoBlue) for routine and preventive medical care (including doctor, dentist, pharmacy or lab work).
- The Family Blue Discount card ($19) gives users significant discounts on dental (10-50%), prescription (20%) and vision services (10-60%) for up to three months (BCBSFL.com 10.09).
WHAT THIS MEANS TO BUSINESS
- These days even those who have insurance could use more help in the health department. Innovative signs that affordability and healthcare can co-exist provides peace of mind when times are tough.
- A company that seemingly makes healthcare as easy, accessible and affordable to pick up as laundry detergent is a health hero for consumers.
RESOURCES
