by Lisa Parks
- Crown Heights, a Jewish neighborhood in New York City, is experiencing growth from Latino families moving in from Mexico, Venezuela, Colombia and Argentina. Like many Jewish families, they’re big on traditions, only theirs include studying the Torah, keeping the Sabbath, eating salsa and keeping up with soccer scores (CNN.com 9.24.09).
- Married couple Moshe and ChanaLeah Nuñez — he from Mexico, she from Panama — reconnected to their Jewish roots in Crown Heights. And they’re connecting with other Jews online.
- Moshe leads weekly webinars called “Quality Life Now,” focusing on the seven core values found in the Old Testament. They’ve both written and recorded songs in Spanish, English and Hebrew on their album, Kol Haneshema (Every Soul), which they sell over the Internet.
WHAT THIS MEANS TO BUSINESS
- Religious proselytizers are using new media to share their faith universally. Converting to a religion often leads people to want to connect to those in a similar camp; the Internet offers a multitude of ways to reach and be reached by those of devout faith.