by Anna Otieno
WHAT’S HAPPENING
- Detergent brand Wisk has figured out a way to get rid of pesky stains of the online variety. It recently introduced Wisk-It, a Facebook application that aims to remove offensive or unwanted pictures from Facebook profiles.
- Wisk-It allows Facebook users to aggregate friends’ photos, identify offending pics, and send their friends a request to remove the photos in question. The catch? The recipient of the request must also use the Wisk-It application.
- While there’s no guarantee the photos will be removed, the application at least helps Facebook users notify their friends when they’re feeling overexposed.
WHAT THIS MEANS TO BUSINESS
- As the saying goes, what happens in Vegas ends up on Facebook. Hence, the need for Wisk-It. Online social networks make it difficult for consumers to tightly control their digital identities. Applications that support user preferences and expectations are breaking through as more consumers are searching for privacy and control online.
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