Mplayit: Friend-tested apps

by Abby Shannon

WHAT’S HAPPENING

Mobile-app fatigue, begone. With a little help from friends, Facebook directory Mplayit brings some sense of order to the 100,000-strong App Store (TheAppleBlog.com 11.19.09).
Using an intelligent-browsing system, Mplayit allows users to preview and research app functionality via videos, detailed descriptions and reviews. Ready to buy? A click-thru option is available to purchase via Apple’s App Store (from which Mplayit receives an affiliate fee).
Well-liked apps can be shared by Mplayit users via Facebook and Twitter feeds, giving consumers a trustworthy option for new downloads.

WHAT THIS MEANS TO BUSINESS

As the noise level in the App Store continues to increase, applications that allow consumers to seek advice from trusted sources and “try before they buy” provide much-needed guidance.

RESOURCES

This entry was written by Iconoculture, posted on December 23, 2009 at 10:12 am, filed under Consumers, Technology and tagged Abby Shannon, Consumer trends, Facebook, Iconoculture, Iconowatch, iPhone applications, Millennials, Mplayit, Twitter. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.

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