by Abby Shannon
- Mobile-app fatigue, begone. With a little help from friends, Facebook directory Mplayit brings some sense of order to the 100,000-strong App Store (TheAppleBlog.com 11.19.09).
- Using an intelligent-browsing system, Mplayit allows users to preview and research app functionality via videos, detailed descriptions and reviews. Ready to buy? A click-thru option is available to purchase via Apple’s App Store (from which Mplayit receives an affiliate fee).
- Well-liked apps can be shared by Mplayit users via Facebook and Twitter feeds, giving consumers a trustworthy option for new downloads.
WHAT THIS MEANS TO BUSINESS
- As the noise level in the App Store continues to increase, applications that allow consumers to seek advice from trusted sources and “try before they buy” provide much-needed guidance.