by Cree McCree
WHAT’S HAPPENING
- How do today’s Millennials compare with the Woodstock generation? Using a 1969 CBS News special as a model, Channel One conducted in-depth interviews with 1,300 young people nationwide for Then and Now: 1969-2009.
- Among the key findings: The generation gap has closed. 64% of the current crop enjoy spending time with their parents, up from 57% in 1969 (CNNMoney.com 12.9.09).
- Doves are on the rise. Just 20% of Millennials support fighting a war against terrorism, while 60% of Vietnam-era youth thought it was worth going to war to contain communism.
- Money isn’t everything, then or now. 60% of both recession-era kids and their affluent ’60s peers said society places too much emphasis on money.
WHAT THIS MEANS TO BUSINESS
- What generation gap? As we’ve noted before, multi-gen family vacations are on the rise, spearheaded by Boomers who once disdained their own parents.
- Like their ’60s forebears, today’s Millennials are an idealistic bunch who want more out of life than a paycheck — even in a recession. But instead of dropping out they’re more likely to drop in by working in the public-service sector.
RESOURCES
