by Anna Otieno
- Twitter isn’t for everyone, which is why Seesmic (and Microsoft) recently launched an application that transforms Twitter into an entertainment browser. Click an “interest channel” like sports or politics and voilà: football MVPs or political VIPs emerge.
- Seesmic users don’t even need a Twitter account — they can view all the happenings of the Twittersphere right on their desktop or mobile device.
- Brand channels are also part of the Seesmic mix. The Huffington Post and Kodak are just a couple of the companies with their own channels, which include branded designs and selected tweets from other Twitter accounts.
- Twitter users can send tweets and check replies using Seesmic, but advanced options like juggling multiple Twitter accounts are currently a no-go.
WHAT THIS MEANS TO BUSINESS
- Sometimes consumers are looking for a less interactive experience — yes, we said it! Why tweet about what you had for breakfast, lunch and dinner when you’re only interested in what Brad Pitt had for breakfast, lunch and dinner?
- Social media applications that streamline the experience and cut out the clutter are a plus. Consumers may not want the whole enchilada, but they’d still like a small bite.