by Rocio Zamora Arzola
- How would Consumer Reports rate this? For the first time, Consumers Union, publisher of the venerable magazine and companion newsletters, is rolling out Guia de Compras 2010 de Consumer Reports, a Spanish-language version of their annual buyer’s guide.
- Priced at $11, the guide will help Spanish-speaking Latinos compare retailers and get advice on how to choose anything from air conditioners to computers (DenverPost.com 1.27.10).
- Adding credibility to the 334-page pub is a forward written by Univisión’s Julie Stav, a personal finance expert highly regarded among the Latino community.
WHAT THIS MEANS TO BUSINESS
- Latinos represent a whole lot of buying power, estimated at $1.3 trillion by 2013 (DenverPost.com 1.27.10). Giving Hispanic-dominant and bicultural Latinos reliable and easy-to-understand information in their language of choice ensures that they’ll be getting the best deals for their dollars.