by Tory Davis
WHAT’S HAPPENING
- Worried by the decreasing global oil supply, threats of terrorism and fear of climate change, suburbanites in Lafayette, NJ, have begun digging up their pristine expanses of lawn to sow survival gardens and become self-sustainable.
- Some locals are taking survival gardening classes taught by Linda Grinthal, a 55-year-old former financial planner who teaches basic gardening skills on her 20-acre farm. She encourages students to use heirloom seeds and instructs them in canning, freezing and fireplace cooking (NJ.com 4.22.10).
- Despite the ominous theme, the classes also focus on the pleasures of working the land and the cost-effectiveness and health benefits of growing one’s own food.
WHAT THIS MEANS TO BUSINESS
- Consumers are discovering the benefits of living more sustainably: a lighter environmental footprint, economic savings, better eating and a deeper connection to nature. Businesses that support these efforts can earn green rewards.
- Sustainable living isn’t just for hippies and militia members anymore; suburban families and other mainstream consumers want a piece of the green action. Marketing that speaks to a broad audience can increase the power of an eco-friendly brand.
RESOURCES
- Back to Basics gardening workshops cost $125 for six classes.
