by Charlotte Beal
WHAT’S HAPPENING
- As we documented in our “Iron (Chef) Age” trend, consumers are cultivating a competitive cooking spirit. The latest example is the “continuing social experiment” in New York known as Chaos Cooking (ChaosCooking.com 6.10).
- 45 people; 4 burners. The group gathers in a residential kitchen to simultaneously cook 1 recipe each in three hours.
- Each participant brings ingredients to create a dish for about 20 people and two bottles of wine. Extra knives and cutting boards wouldn’t hurt, either (TrendCentral.com 5.25.10).
- The organizers are jockeying for a TV show.
WHAT THIS MEANS TO BUSINESS
- Classical music in the background, huge gourmet kitchen and a day’s worth of alonetime? Too easy and boring for the new breed of competitive cookers, who tend to be young and carefree.
- Those living the lifestage of everyday chaos (moms, moonlighters) would probably run screaming from the concept of panicked leisure. Although some might relish the chance of showing off their mad spontaneity skillz.
RESOURCES
