by Rebecca de Vaux
- Fab ice lolly brand has a cool competition for kids: designing a den for their local community. The tools? Good old-fashioned paper and pen. Entrants are asked to use blank downloadable templates, or pull-out templates from magazines.
- The brand is asking children to think of their local community and what they might need: Suggestions include designing a new cub scout hut or revamping a youth group setting. Children are encouraged to develop themes, such as “The Great Outdoors.”
- A shortlist of 10 designs showing the greatest creativity and most benefit to the community will be put online for the nation’s vote. The prize winner will have their dream design created, making them an instant local hero.
WHAT THIS MEANS TO BUSINESS
- Me, myself and I? Not any more. Consumers want to see their local communities thrive and are putting their heads together to get things done. Brands that help them do this are welcome on the team.
- The thrift shift: Parents want cheap ways to get kids using their imagination. Creative inspiration is always a winner.