Say sayonara to former flames and annoying celebrities with Ex-blocker

by Anna Otieno

WHAT’S HAPPENING

Breaking up is hard to do. Avoiding an ex whose name keeps popping up all over the Internet is harder. Customized plug-in Ex-blocker looks to eradicate the heartache by providing a highly personalized Web-browsing filter.
To get rid of an ex (virtually, of course), add their first and last name, Twitter username, Facebook and blog URLs and — voila! — bad boyfriend is erased from Web surfing search results and social media streams!
Ex-blocker isn’t limited to avoiding ghosts of girlfriends past. Just about anyone can be blocked. Sick of reading about Lindsay Lohan’s train-wreck life? Just add LiLo’s name and info to Ex-blocker.
Users can add up to five exes (or other individuals) to their online “do-not-display” list.

WHAT THIS MEANS TO BUSINESS

Consumers are already actively filtering and aggregating Web content for practical purposes like news scouring; they’ll gladly do the same for personal reasons.
The Internet is a fount of information in desperate need of a purifier. There’s plenty of Web content that many consumers would rather do without.

RESOURCES

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