by Rocio Zamora Arzola
- Latinos are eager to blend into American society, but they also work hard to keep their cultural identity — a paradox that reflects the complex beliefs of the nation’s fastest-growing minority, according to a poll of Latino households conducted by the National Opinion Research Center at the University of Chicago (AP 7.20.10).
- 53% of interviews were conducted in English and 47% were done in Spanish (NewsWest9.com 8.12.10).
- Just over half the respondents in the survey, 54%, say it’s important that they change to assimilate into U.S. society. Yet about two-thirds, 66%, say that Latinos should maintain their distinct culture.
- But those two views are not necessarily at odds, according to experts, since identity is multidimensional, and people can see themselves as both Latino and as American.
WHAT THIS MEANS TO BUSINESS