by Hans Eisenbeis
- Debit card growth through the Great Recession has been the silver lining in an otherwise black cloud, as consumers became control freaks about controlling their own money. Many card issuers have responded by focusing on innovations in debit products and service.
- A 2010 study by Pulse finds that one of the most common innovations used by banks is “instant issuance” debit cards (PaymentsNews.com 8.10.10). That’s plastic that is issued on the spot at the time an account is opened.
- According to the study, customers like the convenience and security of instantly issued debit cards.
WHAT THIS MEANS TO BUSINESS