Daily Archives: October 20, 2010

Most teen brand buzz happens offline

by Cree McCree WHAT’S HAPPENING Sure, they text, tweet and Facebook each other. But most teens vent their opinions about brands they love (and hate) the old-fashioned way: in face-to-face conversations. Just 13% of teens talk about brands online, according to an ongoing study by word-of-mouth specialists Keller Fay. A whopping 75% dish about brands […]

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