by Cree McCree
WHAT’S HAPPENING
- Aging bikers don’t have to hang up their helmets when aches and pains make it tough to ride. Boomers and even Matures are taking to the streets on motorcycle trikes, which pack the power of a chopper with the comfort of a car (ABCNews.com 1.24.10).
- Trikes go easy on the back and joints, allowing older bikers to go long distances with less wear and tear on their bodies. Big three-wheelers are also hard to miss, making them safer on the highway.
- Rising to meet demand after several years of development, Harley-Davidson started rolling out trikes in 2009. Top-of-the-line Tri Glide ($30,000) comes loaded with amenities like cruise control, GPS, hand warmers and headsets that let passengers and drivers communicate.
WHAT THIS MEANS TO BUSINESS
- Their Easy Rider days may be behind them, but that doesn’t mean older bikers can’t heed the call of the road. Luxe three-wheelers offer the freedom of the open highway while cushioning the lumps and bumps that come with age.
- Forever-young Boomers aren’t about to get old, and will happily pay for adaptive technology that lets them stay in the game. Products that help them take the passions of their youth into their golden years will find a ready market.
RESOURCES
