by Sarah Barker
WHAT’S HAPPENING
- Don’t call them simple water fountains. Elkay’s EZH2O bottle-filling stations keep track of how many plastic bottles aren’t being used.
- As we filled our reusable water bottle at the Elkay EZH2O water station at the University of Minnesota, the counter at eye level turned over to 10,837 — the number of earth-hating plastic bottles saved (Iconoculture observation, 6 October 2010).
- EZH2O bottle-filling stations can be retrofit into existing Elkay water fountains (Green-Talk.com, 31 August 2010). The official stations filter water and dispense it at a faster rate than fountains — allowing fast, hygienic, one-handed filling of reusable bottles.
WHAT THIS MEANS TO BUSINESS
- Now earth savers can do their best EZ-ily and cheaply in any office, school, gym or hospital setting — and feel all self-righteous about it, to boot.
- Of course, consumers have to be sure that their reusable bottle doesn’t have nasty phthalates! The price of being SustainAbilitiesSM-oriented is constant vigilance.
RESOURCES