by Sarah Barker
- No clanking weights, no posing, no 20something showoffs — Minnesota-based gym Welcyon is designed for people 50 and older who want the same energy, health and strength to enjoy life as their younger cohorts (StarTribune.com, 23 October 2010).
- Welcyon combines science (we lose 70% of our muscle mass as we age), statistics (falling causes 90% of hip fractures in older adults) and senior input (they don’t feel comfortable in all-age gyms) to encourage older people to stay strong and independent.
- Machines work by quiet air resistance, and most movements can be accomplished from a seated position.
- Welcyon also emphasizes the social benefits of like-minded fitsters.
WHAT THIS MEANS TO BUSINESS
- Tailored fitness that shows sensitivity to niche groups is gaining strength. An educational bent ensures that every muscle is used as it should be.