by Cree McCree
- Life begins at 65. As the Boomer hordes start to tackle tough aging issues — health, relationships, housing, money — the New York Times aims to lend a hand with Your Guide to Better Living, a print magazine and website launching on March 1, 2011.
- Premiering in Sarasota, FL (a hotbed for retirees), it will be home-delivered to local newspaper subscribers and widely distributed at supermarkets, drugstores and assisted living centers.
- The Times isn’t the only media outlet eying silver marketing dollars. CBS News has partnered with USA Today on Senior Moment, a website with an ongoing series of articles and videos aimed at freshly minted retirees.
WHAT THIS MEANS TO BUSINESS