by Cree McCree
- Millennials no longer rule the Internet. Xers have taken the lead in two key areas and are neck and neck with their younger rivals in the blogosphere, according to the Generations 2010 report from the Pew Internet and American Life Project (Fox 26 Houston, 17 December 2010).
- Consumers aged 34-45 were more likely than 18- to 33-year-olds to go online for financial information and to utilize government websites. Previously, Millennials led Web usage across the board.
- As the younger group migrated to social networks, dipping to 18% of the blogosphere, Xers caught the blogging bug and spiked to 16%, up from 10% in 2008.
WHAT THIS MEANS TO BUSINESS
- As Xers move into middle age, they look to the Web less for entertainment and more for nuts-and-bolts info. That’s good news for financial services companies looking to target the demo with products that fit their lifestage.
- Blogging may be waning among Millennials, but Xers are taking up the slack and jumping on the digital soapbox. Businesses that do their research have a good chance of reaching Xers at blogging hotspots.