by Jana Branch
- So you’re on one of the Mammoth Mountain ski runs. You’re hungry. You’re thirsty. Are you really gonna give up and head down the hill? Nahhhhh. Listen for the rumble of one of Roving Mammoth’s food snowcats, a slope-appropriate food truck tricked out for easy ski-up access.
- Roving Mammoth rolls on the runs that don’t have easy access to food and bev facilities. The café-on-treads keeps morning skiers going with eggs, green chili and salsa. In the afternoon, one beast serves up calzones while the other dishes up burritos. Catch one if you can.
WHAT THIS MEANS TO BUSINESS
- For some, food trucks have already jumped the shark. But with a simple hop in geography, they still have plenty of treads left — whether that’s on the ski slopes or a new city. (Denver? Check.)
- Some consumers will come to you, but there may be plenty more just waiting for you to show up in their neighborhood.
- The lesson behind the food truck trend? Go local, go niche, go fresh … just go.