We wanted to send out a note to our blog readers trumpeting our recent Iconowatch redesign, and the global Iconoculture research and advisory expansion the new newsletter reflects. As you’ll probably note, we’ve re-imagined our weekly public newsletter, changing not only the look, but also the kinds of articles and information readers get. Until recently, Iconowatch has had a primarily U.S. focus, but as our research and advisory services have grown, our newsletter – up to now – hasn’t fully reflected that expansion.
Starting this week, dedicated Iconowatch readers will notice that our content and outlook have truly gone global. We’ve added a slew of content from multiple geographies and sources. You’ll see cultural and consumer observations from the US, Europe, India, and China – in fact, from all 17 countries we cover across the globe. You’ll also notice observations and data culled from our quantitative survey, insights from our social media monitoring tools and some choice nuggets from our IconoCommunities.
If you just read us through the blog, you don’t have to do anything – the new slew will be popping up starting this week. If you prefer e-mail, and aren’t already signed up, you can add your name to the list here.