by Jana Branch
- In Santa Monica, CA, parking in the wrong place during street cleaning will net you a $64 ticket. That hurts, but when one neighbor warned another to move his car, they saw a business opportunity, and the Ticket Angels was born.
- Members’ specially stickered cars are on the route of co-founders Matthew Parker’s and Christopher Harati’s zippy Vespas. If a vehicle is spotted in the strike zone, they send the owner a notification (via text, phone call or knock on the door).
- Their guarantee? If they don’t notify an owner as promised, they’ll pay the ticket. They pitch the service as a sort of insurance; the cost of keeping two cars ticket-free for a year is less than one parking ticket.
- Next? They plan to expand to all of Los Angeles and add parking-meter ticket prevention.
WHAT THIS MEANS TO BUSINESS
- Even control freaks don’t always trust themselves (or their family members) to remember parking rules.
- What’s the the Next Big Idea? For those with the right perspective, the leap between a problem, solution and viable business is really just a small step off the curb.
- Forgotten anniversary? Reminder services are welcome for any time-sensitive task with a penalty.
- The Ticket Angels: One vehicle subscription is $60/year, but special offers (two cars for the price of one) are often available.