Website makes range of products available for sampling

by Guarav De

WHAT’S HAPPENING

“Tryvertising,” or, more simply, product sampling, has been around for ages in the marketing world. But the technique takes a digital step forward with SampleAndTry.com, a website that enables registered users to sample products from different categories (Afaqs.com, June 28, 2011).
The website will reach out to consumers in 2,500 Indian towns and cities, and allow them to sample products from established brands like Dabur, Colgate and Head & Shoulders. The consumer reviews will go directly to the company, giving them feedback about their products as well as valuable insights about consumer mindsets across the country.

WHAT THIS MEANS TO BUSINESS

SampleAndTry.com’s offering likely will hold a lot of value for manufacturers who constantly try to broaden and adapt their products to address consumer needs.
When consumers test products, they also tend to talk about them. The potential positive word of mouth they generate will help marketers counter the stiff competition that Indian markets pose.

RESOURCES

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