by Sairica Rose
WHAT’S HAPPENING
- What can a Norwegian oil company offer Danish cyclists? Statoil ASA has installed bike-care stations at petrol stations in Copenhagen (Copenhagenize.com, 15 September 2011).
- The bike pit stops occupy unused wall space at existing petrol stations. They feature a life-size bicycle pictogram with a pull-down shelf to lift and hold bicycles during repairs, an air hose, paper towels and gloves.
- A welcome note on the pictogram reads: “You can care for your bicycle here. You can pump and wash your bicycle and, inside the shop, you’re welcome to borrow a free bicycle care kit with oil, tire levers, Allen keys, etc.”
- Participating petrol stations are located in and around Copenhagen city centre — where bikes outnumber cars. Statoil plans to adapt further stations by the end of 2011.
WHAT THIS MEANS TO BUSINESS
- The number of cyclists in Copenhagen is increasing rapidly. Making their lives easier in one of Europe’s most bike-friendly cities sets an example to others on embracing cycle culture.
- Extending an olive branch to two-wheeled commuters can encourage generosity toward an industry formerly famed for being hostile to cyclists.
RESOURCES
