by Sairica Rose
WHAT’S HAPPENING
- If beauty comes from within, why can’t fragrance? Swallowable Parfum is an ingestible perfume capsule that is said to emanate fragrance from within.
- The Dutch-designed capsule contains synthetic fragrant lipid molecules that mimic the structure of the fat molecules naturally found in the body.
- These lipids are metabolised by the body’s enzymes, and fragrant molecules are released and excreted through the skin’s surface when the wearer perspires. The skin becomes an atomizer for the tiny droplets of fragrance that are left behind, and the strength of the resulting scent is determined by the wearer’s acclimatisation to temperature, stress, exercise or sexual arousal levels.
- The creators, Amsterdam-based artist Lucy McRae and synthetic biologist Sheref Mansy, are working on the research phase of the perfume. They aim to go into production in early 2012.
WHAT THIS MEANS TO BUSINESS
- Can smelling sweet be as easy as popping a pill? Once safety concerns and the eek-factor are allayed, swallowable perfume could appeal greatly to busy girls on the go.
- Changing the intensity of a perfume by how much one perspires could personalise the wearer’s notion of a signature fragrance.
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