Daily Archives: May 1, 2012

India to soon get medical test that predicts a person’s lifespan

May 1, 2012 – 2:08 pm

by Aditi Krishnan WHAT’S HAPPENING Chromosome testing can be used to accurately predict a person’s biological lifespan vis-à-vis chronological age, it has been found. This revolutionary test, which measures the length of telomeres (caps at the end of chromosomes), will be available in India in 2012. “Now, more Indians believe in healthy living. Many would […]

By Iconoculture | Posted in Consumer Trend, Health, India | Tagged , , , , , , , | Comments Off

Bread & Boxers puts underwear in baguette bags

May 1, 2012 – 2:00 pm

by Kate Connolly WHAT’S HAPPENING Bread & Boxers AB, of Sweden, sells underwear that’s fun to wear and fun to buy. The company’s packaging is a paper bag similar to those used to package baguettes. The white paper bags have a transparent, lengthwise window to display the product. After the underwear is packed in the […]

By Iconoculture | Posted in Consumer Trend, Fashion, Food/Beverage, Global | Tagged , , , , , , , , | Comments Off

“Just walk away… and walk right back.” Strategic modifers emerge?

May 1, 2012 – 1:57 pm

by Hans Eisenbeis WHAT’S HAPPENING They came to be called “strategic defaulters”:  US homeowners who could afford to make mortgage payments but chose not to because their homes were deeply underwater. They simply walked away from those homes, mailed the keys, and took the hit to their credit scores. Now analysts say there may be […]

By Iconoculture | Posted in Consumer Trend, Home | Tagged , , , , , , , , , | Comments Off

People Power: The latest macrotrend shifting the consumer landscape

May 1, 2012 – 1:37 pm

by Josh Kimball At Iconoculture, we track consumer culture, digging deep to understand people’s desires and motivations. We research the small shifts in people’s behavior in order to understand the big ones. And every once in a while, like right about now, we see a major tilt in the consumer landscape. When our research observes […]

By Iconoculture | Posted in Consumer Trend, Media, Technology | Tagged , , , , , | Comments Off
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