Monthly Archives: June 2012

Berlin professionals spend their lunch breaks dancing

June 26, 2012 – 1:15 pm

by Ann Kathrin Weldy WHAT’S HAPPENING Young professionals can let loose during their lunch hour and shake off any work tension at Lunch Beats, the Stockholm-born lunchtime club concept which premiered in Berlin in May 2012 (Sugarhigh.de, 29 May 2012). Lunch-hour clubbing sessions come complete with healthy food, non-alcoholic drinks (usually water) and techno beats. […]

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Screw Business as Usual: Richard Branson plans to revision capitalism

June 26, 2012 – 1:12 pm

by Jana Branch WHAT’S HAPPENING Visionary Richard Branson means it when he asks, “Can we bring more meaning to our lives and help change the world at the same time?” Branson’s Capitalism 24902 project and Screw Business as Usual (book, summit and engagement platform) are open invitations to business leaders and employees to analyze what’s […]

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UK: “Facebook” pub serves punters with table-side technology

June 26, 2012 – 1:07 pm

by Rebecca de Vaux WHAT’S HAPPENING The Thirsty Bear pub in South London is using tablet technology to help punters order food, drink and update their social network status without leaving their table (FT.com, 7 June 2012). Table-side iPads and serve-yourself beer taps enable customers to order food and drink for self- or waiter-service. To […]

By Iconoculture | Posted in Consumer Trend, Entertainment, Food/Beverage, Social Media, Technology | Tagged , , , , , , , | Comments Off

WOMEN, SPORTS AND MARKETING TO THE MODERN FAN

June 26, 2012 – 1:01 pm

by Stefania Revelli The French Open. The LA Kings. The Euro 2012 soccer championships. Olympics fever. It’s an exciting time for sports fans, but especially for female fans. Women athletes often get less attention for their merit and more for their magnetism, while female fans are perceived as superficial and less knowledgeable (see the Baseball […]

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French salon offers all-you-can-primp beauty passport

June 19, 2012 – 1:19 pm

by Lindsay Paterson WHAT’S HAPPENING The Ethnicia chain of beauty salons in France is the first to offer a “beauty passport”, allowing members unlimited access to services tailored to their specific needs (SortirAParis.com, 27 May 2012). Users sign up for the passport that best suits their needs, ranging from €79 per month for unlimited hairdos, […]

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Digital divide? What about the time-wasting divide?

June 19, 2012 – 12:54 pm

by Amber Davis WHAT’S HAPPENING There’s a new dimension to the push to get more low-income consumers digitally connected, particularly African Americans and Latinos: making sure that access goes beyond entertainment. According to a new Kaiser study, children from low-income families spend more time watching TV, playing videogames and engaging with social networks than their […]

By Iconoculture | Posted in Consumer Trend, Latino, Multicultural, Technology | Tagged , , , , , , , , , , , , , , , | Comments Off

Media companies consider their brainprint

June 19, 2012 – 12:42 pm

by Jana Branch WHAT’S HAPPENING Carbon footprint, water footprint and … brainprint? Yep, that’s a way to talk about the impact that content has on the global awareness of sustainability — from environmental issues to the triple bottom line. And communicating these ideas is a big deal for media companies. While brainprint is actually unquantifiable, […]

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SHOPPING IN THE MOMENT

June 19, 2012 – 12:38 pm

by Nissa Hanna Uh-oh. I was running late for dinner with a friend. When I arrived at the restaurant with apologies, she looked up from her phone, smiled and said, “That’s OK; I was just shopping.” She’s not the only one turning delays into shopping head starts. Her savvy use of that downtime is reflective […]

By Iconoculture | Posted in Consumer Trend, Consumers, Media, Retail, Technology | Tagged , , , , , , , , , | Comments Off

SittingAround.com lets babysitters accept credit cards

June 12, 2012 – 2:09 pm

by Hans Eisenbeis WHAT’S HAPPENING SittingAround.com, a Boston-based social network that connects parents with able and qualified babysitters, is giving a free Square dongle — the plug-and-play swipe-card reader that facilitates easy P2P payments via smartphone — to babysitters who sign up to be members of the network (TechCrunch.com, 25 May 2012). That will allow […]

By Iconoculture | Posted in Consumer Trend, Money/Spending, Parents, Social Media | Tagged , , , , , , , , , | Comments Off

Mexicans can add prepaid divorce card to the grocery list

June 12, 2012 – 2:06 pm

by Monica Kvamme WHAT’S HAPPENING Mexicans can now pick up a divorce … right next to their milk and bread. A group of lawyers in Mexico City has created a prepaid card available in the grocery aisle that puts buyers on the road to singlehood. Named the Libera Divorce Pass, the card is meant to […]

By Iconoculture | Posted in Consumer Trend, Global, Grocery | Tagged , , , , , , , | Comments Off

Black and Latino beer drinkers change the market for everyone

June 12, 2012 – 2:02 pm

by Amber Davis WHAT’S HAPPENING Beer brands are turning their attention to African American and Latino consumers, whose increased consumption and influence on white drinkers is set to have a massive impact on the market. Industry experts expect African American and Latino consumers to drive 70% of market growth between 2000 and 2020 (Advertising Age, […]

By Iconoculture | Posted in Consumer Trend, Food/Beverage, Latino, Multicultural | Tagged , , , , , , , , , | Comments Off

GAMES WITHOUT BORDERS

June 12, 2012 – 2:00 pm

by Robert van Alstyne WHAT’S HAPPENING Eighteen years after inception, the annual Electronic Entertainment Expo remains a prime spot to take the digital pulse of the videogame and media industries. This year’s installment of the massive, three-day trade fair has, as usual, featured plenty of compelling game titles, but evolutions in hardware are the real […]

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DIY movie theatres appear in Moscow courtyards

June 5, 2012 – 12:57 pm

by Anna Coppola WHAT’S HAPPENING A mobile movie theatre made of used wooden pallets has been  launched by non-profit group On The Way. After its premiere in one of Moscow’s courtyards, it’s starting to migrate across the city’s residential areas (TheMoscowNews.ru, April 3 2012). The project is focused on sustainability, not just in form but […]

By Iconoculture | Posted in Consumer Trend, Entertainment, Sustainability | Tagged , , , , , , , , , | Comments Off

Baby, can I sniff your shirt?

June 5, 2012 – 12:54 pm

by Cree McCree WHAT’S HAPPENING Forget speed dating. Sniff dating is all the rage for Los Angeles singles. Based on the theory that humans are led by the nose to potential mates, Pheromone Parties use slept-in T-shirts as a matchmaking tool. Participants sleep in clean white T-shirts three nights in a row, then take them […]

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A growing number of African Americans have no religious affiliation

June 5, 2012 – 12:51 pm

by Lisa Parks WHAT’S HAPPENING Although African Americans are more involved in organized religion than the general population, a growing number of what some are calling “nones” are coming out. “Nones” are people who do not identify with any of the religions in the American marketplace. Some do not consider themselves to be atheists or […]

By Iconoculture | Posted in Consumer Trend, Multicultural, Religion | Tagged , , , , , , , , , , , | Comments Off
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