by Cree McCree
WHAT’S HAPPENING
- Forget speed dating. Sniff dating is all the rage for Los Angeles singles. Based on the theory that humans are led by the nose to potential mates, Pheromone Parties use slept-in T-shirts as a matchmaking tool.
- Participants sleep in clean white T-shirts three nights in a row, then take them in ziplock bags to the party, where they’re assigned random numbers.
- Between trips to the absinthe bar, guests smell-test the shirts. When a scent does the trick, they take the bag to a photo station, which projects pics of partygoers with their chosen shirts.
- If guests spot someone they find attractive holding their number, it’s a green light to make a move. They can also browse a Facebook album for post-party contact.
WHAT THIS MEANS TO BUSINESS
- Hey, it works for dogs and cats. Why not humans? Pheromone theory may be pop science, but, like aromatherapy, consumers are drawn to its scent. It’s also an ego boost to see people you find attractive holding your number, even if the connection doesn’t end up panning out.
- Whether they’re cruising Match.com or trawling at MeetUp events, young singles want to hook up. Smell tests aside, mingling with peers in an absinthe bar beats being home alone.
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