Daily Archives: June 12, 2012

SittingAround.com lets babysitters accept credit cards

by Hans Eisenbeis WHAT’S HAPPENING SittingAround.com, a Boston-based social network that connects parents with able and qualified babysitters, is giving a free Square dongle — the plug-and-play swipe-card reader that facilitates easy P2P payments via smartphone — to babysitters who sign up to be members of the network (TechCrunch.com, 25 May 2012). That will allow […]

Mexicans can add prepaid divorce card to the grocery list

by Monica Kvamme WHAT’S HAPPENING Mexicans can now pick up a divorce … right next to their milk and bread. A group of lawyers in Mexico City has created a prepaid card available in the grocery aisle that puts buyers on the road to singlehood. Named the Libera Divorce Pass, the card is meant to […]

Black and Latino beer drinkers change the market for everyone

by Amber Davis WHAT’S HAPPENING Beer brands are turning their attention to African American and Latino consumers, whose increased consumption and influence on white drinkers is set to have a massive impact on the market. Industry experts expect African American and Latino consumers to drive 70% of market growth between 2000 and 2020 (Advertising Age, […]

GAMES WITHOUT BORDERS

by Robert van Alstyne WHAT’S HAPPENING Eighteen years after inception, the annual Electronic Entertainment Expo remains a prime spot to take the digital pulse of the videogame and media industries. This year’s installment of the massive, three-day trade fair has, as usual, featured plenty of compelling game titles, but evolutions in hardware are the real […]

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