by Monica Kvamme
WHAT’S HAPPENING
- Mexicans can now pick up a divorce … right next to their milk and bread. A group of lawyers in Mexico City has created a prepaid card available in the grocery aisle that puts buyers on the road to singlehood.
- Named the Libera Divorce Pass, the card is meant to take the complications out of dissolving a marriage. Card buyers need only visit the Libera website and follow the four steps: Activate the card, turn in their divorce petition and documents, make one visit to family court, and receive the divorce decree.
- There is even a money-back guarantee for petitioners who find themselves still married by the end of the proceedings.
- Consumers can purchase the card for 200 pesos ($15), which is applied toward the final bill of 5,000 pesos ($375). As such, the card is really a clever gimmick to advertise the Libera website. Would-be divorcés can skip the card altogether and go straight online to start the proceedings at any time.
WHAT THIS MEANS TO BUSINESS
- Nobody said getting a divorce was emotionally easy, but it doesn’t have to be time-consuming or overly complicated. Consumers are looking for “Get Real” solutions that give them clarity during tough and confusing times.
- Don’t like your brother-in-law? Slip your sister a divorce pass when he’s not around. Turning divorce into a tangible card may prompt unhappy couples, and those around them, to broach this sensitive topic differently.
RESOURCES
